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Paid Advertising Has a Great Opportunity
Paid advertising has a pretty great opportunity in terms of what you can do from a direct return on ad spend and an indirect return on ad spending. This is a good time to be in the paid ads world, short-term revenue focus, cost of ads going down. Number two, we have conversion rate optimization or CRO. You wanna like take CRO on a nice little date and nice little walk in the park? Let's talk to you about that.