How to Make Money With Stripe Ads

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Stripe charges a per transaction fee and then like the credit card fee. And then you have refunds and chargebacks and whatever. So my average take every month for every dollar that someone like every dollar I make in gross revenue is basically 85%. That's fine because even if you're not on Stripe and you're running on a different platform, you're still going to end up with around seven or eight percent. You can't get away from those.

Bill Bishop likes to make clear he’s not a journalist. Instead, he’s a China analyst who brings his deep understanding of the country to an English-speaking language through his newsletter, Sinocism. In 2017, Bill became the “original Substacker” after teaming up with Substack’s co-founders to be the first newsletter on the platform.

On this week’s episode of The Rebooting Show, Bill and I discuss his independent path, and how a subscription model has created different dynamics as opposed to his experiences in the dot-com era as a co-founder of Marketwatch. What’s telling to me is that Bill is also now considering advertising. The Substack model of “only ads” doesn’t make much sense long term for most writers. Even if they convert 10% of their audience, they’re making no money from 90%. Most businesses don’t operate that way.