Leaning Into the Brand Archetypes

Most organizations they've already got like the one font you can use and the five colors with maybe a couple of shades. So again, leaning into the brand archetypes. We know that let's say, you know, how to express it in the through hero. We know what a sage would look like and I help them understand. Jacob: A lot of what I'm doing is helping them change their perception over where they are now and where they could be as part of that team.