5min chapter

Firing The Man cover image

PPC Strategy and Analyzing Metrics Deep Dive with Amazon PPC Manager Travis Zigler (Part 2)

Firing The Man

CHAPTER

How Do You Position Your Product Variations With PPC?

We're going deep on p pc, and it's such a huge part of these types of businesss. So that's actually one of our my big strategies around defensive product targeting eads,. And the one pack is full price, 30 dollars. The three pack is two point five x the price. It's a little bit more expensive than that, but it's lower priced than if you bought three separately. And then the sixth pack is buy four r get two free. How we position it with p pc is everything goes towards the hero product at one pack, because that's going to be by far your best seller.

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