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SEO Ownership and Integrity Concerns
This chapter explores the acquisition of Search Engine Land by Semrush and its potential impact on journalistic integrity within the SEO community. It raises alarms about the challenges facing small bloggers and the broader implications of ownership on trustworthy information. The conversation extends to recent criticisms of Google's search results, highlighting the intricate relationship between advertising and organic listings while addressing the evolving nature of search with the introduction of AI tools.