Transparent marketing metrics and multi-channel testing

Frank discusses publishing lead-source metrics, split-testing channels, and allocating spend based on measured returns.

Play episode from 29:05

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Most entrepreneurs believe that more people means more growth. In this episode of the Disruptors Podcast, real estate operator Frank Cava breaks down why that belief nearly destroyed his business and how firing 70% of his staff became the turning point that caused profits to explode. Frank shares the brutal decisions he had to make during a painful market shift, why bloated teams kill efficiency, and how simplifying his operation allowed him to do more deals with less stress and far higher margins.

Follow Frank Cava

https://cavacompanies.com/

https://www.facebook.com/CavaCompanies/

⁠https://www.facebook.com/CavaCompanies/

https://www.instagram.com/frank.b.cava/

Watch this episode on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=rghyFkQkA7c

📞 Get More Sales with Objection Proof AI

🤖Try Out Our AI: Text the message "CASH" to the Phone Number "33777"

Or Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://objectionproofselling.com/ai-sales-agent-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Objection Proof AI YouTube Channel ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@ObjectionProofAI⁠⁠⁠⁠⁠⁠⁠⁠

Review and Score Your Sales Calls for FREE!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://objectionproof.ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠