Recruiting the Next Generation of Electricians

One of the founders of this company was volunteering week ends at a technical school near where they're located. So what we did was we put together a campaign to recruit the next generation of electricians. We said, he if you care, and we reached out the like minded organizations that care about providing o job opportunities for young people. And basically, when we look at it that way, and the reason why i call it purposestriven s o is because we want to find something behind our brand that we can promote and build a campaign around.