3min chapter

Round Table China cover image

A new viral trend starts on airport security trays

Round Table China

CHAPTER

Curating Aesthetic: The Rise of Visual Trends in Everyday Life

This chapter explores the trend of 'fridge-scaping,' where individuals create visually appealing displays of food for social media inspiration. It examines how brands are capitalizing on this aesthetic as an innovative marketing strategy, tapping into a new form of free advertising.

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