The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX cover image

#471: Building a change maker culture with Steve Blum, Autodesk

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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Implementing Agile Approach to Change Making

Exploring the significance of vision, conviction, and confidence in leadership, the chapter discusses a strategy involving piloting changes in a single location, learning from the experience, and scaling those changes iteratively based on feedback.

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