Do You Know How to Talk About It?

Sometimes you feel someone's resonated with what you're offering and then they have to explain it to a colleague. If you understand that that's the problem is people don't know how to talk about it, then you focus on the outcome. So I've got numerous colleagues who've gone into huge corporations,. put together programs and not charge them and said, pay us when we're done. They've often been paid more than they would have billed if they just come in and build.

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