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Week in Mobile Games E25 - The Gamescom 2024 Survival Guide

PocketGamer.biz Podcast

CHAPTER

Success of AFK Journey in the Asian Market and Gaming Sponsorships in Football

This chapter highlights the impressive success and profitability of the mobile game AFK Journey following its launch in Asia. It also explores the strategic testing in Western markets prior to entering China and discusses the connections between gaming and sports sponsorships, illustrated by the speaker's experience at a local football match.

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