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Article. The Invisible Competitor: When Creating Value is Better than Fighting for It

The Synopsis

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Competing Beyond Traditional Metrics: The Dilemma of Consumer Preferences

This chapter examines the evolution of competition among PC manufacturers, emphasizing the impact of design-driven brands like Apple. It also delves into the complexities faced by Amazon, Etsy, and Timu in navigating consumer preferences and the dual nature of business strategies that can both spur differentiation and restrict wider appeal.

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