Inclusive innovation: A new model for change
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The Challenges of Innovation
The second big challenge, as we see it relates to who is seen as an innovator. It's not just about innovation being done for people or to them, but it's really about being done by them and the dominant narratives of innovation don't really take account of that. And if we miss out the people who's sort of challenges need to be addressed, I think, again, as we as we speak about in the book. The environment is absolutely central to be a part of that conversation.
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