The Head of Cirque du Soleil on Creativity and Strategy
HBR On Strategy
00:00
How to Measure Success in the Metaverse
We will remain a live entertainment organization because that's what we're doing. We have developed a platform called Sir Connect that has allowed us to keep our brand alive by showing different content on Sir Connect. So now we're going to go through metaverse and other technologies, other type of platforms that are available to us. And yes, that's something we are definitely going to explore. All right, we will watch the space. By the way, I love the fact that we're getting questions from, you know, quite literally all over the world.
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