We will remain a live entertainment organization because that's what we're doing. We have developed a platform called Sir Connect that has allowed us to keep our brand alive by showing different content on Sir Connect. So now we're going to go through metaverse and other technologies, other type of platforms that are available to us. And yes, that's something we are definitely going to explore. All right, we will watch the space. By the way, I love the fact that we're getting questions from, you know, quite literally all over the world.
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.