Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
Better Done Than Perfect
The One Do and One Don't When It Comes to Customer Research
"Stop focusing entirely on acquisition. I know lots of founders, see retention as like the vegetables on the plate that they don't want to eat," he says. "If you don't hate money, just focus on how you can make more money out of the existing customers." 'It's the most, it's the best way to shield yourself from a recession as well,' adds Mark Zuckerberg.
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