Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.

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Show Notes

• Swyx.io — Shawn’s website
• The Coding Career Handbook — Shawn’s book
• Two Sigma, Netlify, AWS — Shawn’s previous places of work
• Temporal — Shawn’s current place of work
• How to Market Yourself without Being a Celebrity
• Twitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audience
• The Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim Urban
• Building a CFP Process — Shawn’s blog post on public speaking
• Nader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel schedule
• The Swyx Mixtape — Shawn’s podcast
• Episode 205: Building Your Platform with Corbett Barr
• Descript — an all-in-one audio and video editing tool with transcription
• Follow Shawn on Twitter
• Get 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30

Today’s Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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