How I Built This with Guy Raz cover image

Shopify: Tobias Lütke

How I Built This with Guy Raz

CHAPTER

Navigating Growth: A Decision Point for Shopify

This chapter explores Shopify's pivotal decision-making in 2009 as they weighed the benefits of a stable lifestyle business against the allure of venture capital for significant growth. After successful marketing initiatives, they pivoted to a data-driven strategy that paved the way for engaging with venture capitalists to accelerate their expansion.

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