How Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics Solutions
Conversion Tracking Playbook
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Conversion and Event Tracking - The Data Foundation
The first book on e wheel is for conversion and event tracking. It's getting customer data to your analytics marketing platforms so they can operate. Now contrast that where we look at the second spoke in the wheel, which is attribution. And now the third spoke is the qualitative or survey data. For this one, it'sgetting customer data direct from the consumer.
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