Parris: I think there's maybe a few things about how to categorize this book. If you can, that will come up in our discussion. It was like mildly buzzy when it came out. Parris the thought about the fine folks at Squarespace. They're a website that helps you make websites. Their name is implies that they sell perfectly square homes or rooms or something and are they like helping decorate perfectly square spaces? But no, it's a website that help you make sites.