The Importance of Customer Interviews in Marketing

Go talk to your customers. It's common advice given to entrepreneurs when it comes to basically anything. 

• Need help with your copy? Go talk to customers.
• Want to know if your new product idea will work? Go talk to customers.

But what if talking to your customers is bad advice? Today's guest helps us take a look at the right and wrong way to talk to your customers so you get the information you need from those conversations to drive business decisions and results.

Ryan Paul Gibson (RPG) helps marketers run customer research interviews that don't suck. He's conducted over 1800 interviews and runs a company called Content Lift, where he helps marketing and sales teams conduct proper customer research. 

During this conversation, we talk about the following topics.

• Types of research to conduct
• How goals play into customer conversations
• The ideal number of clients to talk to - it's not as many as you think
• Questions to ask clients during the interog...Whoops! I mean Interview
• Questions to ask in an application 

Meet RPG

LinkedIn: Ryan Paul Gibson

Website: Content Lift