Today, Explained cover image

The case against movie trailers

Today, Explained

Trailers Are Not the Most Resilient Parasite

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I feel like I could watch 10 to 15 trailers and see sort of the same thing over and over. There's not like a lot of inventiveness to them. They all are mini movies at this point. And even Hans Zimmer knows that this is a problem and has talked about it in interviews. What's the most resilient parasite? An idea.

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