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How to Avoid Sunk Costs Bias and Loss Aversion
Survival metrics is a tool that helps teams avoid sunk costs bias and loss aversion by creating language around change. This language includes words like stop pivot and invest because they are designed to be simple and drive action. We talk about this on a regular basis to generate these metrics that help us make decisions. And now there's a level of empowerment where product managers feel comfortable saying, "This is going to do something"