two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant!
two & a half gamers
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What Do You Do Before Production Starts?
When developing a new game, it's important to do some market research before you go into production. This includes asking yourself who is the target audience of the game? Who are we making the game for? What is our unique selling proposition? Are they able to scale this type of game? Do they have experience with this game? For example, this game general tis very, very important things. It always is great if you have people that have done already a game from the same genera that you did already. Because if you are just going into ik a new genera blindly, it usually never works out. Andnd, as as i seen on the market, most successful games
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