Lego Incredibles

Lego works with a lot of game developers in terms of products and co-branded games that are being built. What do game developers who haven't worked in the kids space learn for the first time when they start to work with clients? They learn about VPC is the first thing they learn. And then they, you know, there's always this push-pull scenario. We're going through a little bit now at the moment around the account system - can we allow kids to play together in a know world that they've created? It becomes a bit of a push and pull between our Lego knowledge and their gaming knowledge.