13min chapter

The GaryVee Audio Experience cover image

4 business strategies you need to win in 2025

The GaryVee Audio Experience

CHAPTER

Strategic Expansion in the Coffee Shop Industry

This chapter explores the strategic considerations for expanding a coffee shop business, comparing the benefits of remaining private versus franchising. The speakers emphasize the importance of location, market testing, and innovative concepts, touching on the challenges and rewards of entering competitive areas. They also discuss the dynamics of opening new establishments, particularly in high-demand locations, highlighting the need for flexibility and adaptability in business planning.

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