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14: The Psychology of Consumerism
Money Feels
Is That Why We're Increasing Our Spending?
The world has changed a lot since you read those books. Do you think that's because they shift how we buy and the trends of what we should buy shift so heavily? The visa sticker in a window will make you more likely to buy, but some other ones are really obvious. Like what we tend not to acknowledge or maybe don't want to admit is a lot of our spending is aspirational. It's because of what we want it to communicate to other people.
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