Jamie Hodari led Industrious through the category’s volatile boom to a landmark $800M acquisition by CBRE—without ever calling it “co-working.” In this episode, Jamie joins Brad to reflect on the real reasons Industrious outlasted and outperformed WeWork and others, how venture capital incentives broke office operators, and why management contracts—not leases—were the quiet revolution.

Now serving as CEO of Building Operations & Experience at CBRE, Hodari shares how he’s redefining Class A space, what hybrid tenants really want, and why Disney should be your model for office experience.

You’ll also hear why neighborhood locations are outperforming central business districts, what the Yale Club taught him about proximity, and how he’d reposition a struggling Midtown tower today.

The Thesis Driven Leader Series is made possible with the support of Neutral. Neutral is redefining multifamily real estate with a focus on sustainability, resident health and well-being. For example, Neutral is building the tallest mass timber and Passive House residential building in the U.S with a state-of-art wellness club in Milwaukee. Beyond environmental impact, Neutral offers investors access to substantial sustainable tax credits and deductions. Accredited investors can explore available opportunities at invest.neutral.us or connect directly with their team to learn more.

How to Become Great at Just About Anything (Rebroadcast)

Freakonomics Radio

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