How to Build Messages Right

How does an organization figure out, ok, this is what's resinating with my audience? There's an art and craft to it. The companies that have the strongest opinion usually thrive. So where do you get the information to build messaging right? You need to have multiple iterations. Never do two sessions in a row if there's no week end in between. If they're fresh enough, you'll really get good insights. And then you work on a shareable deliverble message for three months.