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Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far
Nir And Far: Business, Behaviour and the Brain
Grunewald's Bible Ap
Ou version was designed to be used by every one, every day. Grunewald attributes much of the bible ap success to a relentless focus on creating habitual bible readers. 18 % of readers report using the bible ap in the bathroom. Users read scripture in the most unsanctified places.
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