S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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The Importance of Brand Ownership
Prime is a sports energy drink that's like a competitor to the Gatorade. It's pretty easy to get in the United States as far as I understand it, but it's really hard toget in the UK. Two friends Trey Steiger and Max Clemens own a manufacturing facility that actually produces prime beverages. They recruited influencers or celebrities to get associated with this brand. So they recruited KSI and Logan to support prime once they started making it. And they've done this in the past as well with another brand called, I don't know how to pronounce this,. Alani knew, have you heard of this brand? I've not.
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