The GTMnow Podcast cover image

GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

The GTMnow Podcast

00:00

Navigating Revenue Marketing and Organizational Growth

This chapter explores the intricacies of revenue marketing and its diverse influence across industries. It emphasizes the need for companies in relationship-driven markets to adapt roles and nurture talent to effectively drive sales pipelines.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app