How to Start in the Bottom Up World

Air Table founder and CEO says there's a new S curve to be built on top of the existing S curve if we can do both. Top down only, or outbound only sales engine that is totally separate from bottoms up model isn't going to work in today's economy. Air table has tens of thousands of customers who already have five or greater seats active on its platform. The best models are really synergistic where your sales people are actually leveraging the bottoms up adoption within an existing account.