The Power of Leadership in Outbound Sales

In this episode of Bridge the Gap, powered by Revenue Reimagined, we sit down with Alex Olley, Co-Founder and CRO of Reachdesk, to unpack why most outbound strategies fail and what the best GTM teams are doing differently.

We go deep on:
 • The #1 outbound leadership mistake most companies make
 • Why gifting flops (and how to fix it)
 • The AI-powered SDR vs. the AI-SDR (yes, there’s a difference)
 • How to boost outbound ROI with less pipeline
 • Real-life processes you can steal to scale smarter

Whether you’re a CRO, founder, or just someone who’s been traumatized by bad sales emails — this episode is your GTM therapy session.

Follow Alex - https://www.linkedin.com/in/alexolley/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

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