Is Apple Going to Be the Central Player in Podcasting?

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Two years ago, they bought anchor, which is the service to make your own podcast. The thing was, but it was very interesting. It actually took a while to sort of tease out exactly what they were going to do. And actually, somethings have only become cleer in the last few months. So it's actually a very useful time right now to go over what their broader strategy is.

Ben and James discuss the history of podcasts and why Spotify’s recent announcements are so compelling for creators.

Links

Ben Thompson: Spotify’s Surprise — Stratechery
Episode 185 — Open, Free, and Spotify — Exponent
Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery
Ben Thompson: Spotify’s Podcast Aggregation Play — Stratechery
Ben Thompson: Dithering and Open Versus Free — Stratechery
Ben Thompson: Spotify Earnings, Podcasts and Lifetime Value, The Ringer Acquisition — Stratechery
Ben Thompson: The European Super League, Apple Music’s Letter to Artists — Stratechery
Ben Thompson: Podcast Subscriptions vs. the App Store — Stratechery
Ben Thompson: Fearing Spotify?, Apple’s Earnings, Margins and Chips — Stratechery