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The Importance of Understanding Analytics
Samuel: I remember before I really understood how to properly read analytics and understand how to take that to spot growth opportunities for myself. So my goal today in our conversation is really to help the audience understand what are the key metrics that we need to focus on and why? And then maybe a little bit practical of how to best use that to make decisions that are actually going to be helpful versus cause more analysis paralysis. Sam: It's not uncommon for people to say, well, my CTR is this, or I want thisCTR. But it's really important to remember that analytics don't usually stand alone. They kind of, it's a story, right?