
Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)
Adtech Unfiltered
00:00
Navigating Advertising Reach and Outcomes-Based Marketing
This chapter explores the critical role of advertising reach and the need for diverse market participants to foster fair competition. It also examines outcomes-based marketing and the use of third-party measurements to evaluate campaign success and enhance marketing strategies.
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