Deadline Strike Talk cover image

Week Three with guest Simon Johnson

Deadline Strike Talk

CHAPTER

AI for the DGA: Will It Create for the Actors a Business of IP?

The DGA can use AI to storyboard, previs and do stunts. Are they going to have the same issue with controlling that technology as WGA and SAG? Will Tom Cruise be able to monetize his IP from this AI? Is there any case where he wouldn't control his own likeness? Could somebody who made a movie with Tom Cruise sell that likeness to another company?

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