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E27 - Gambling Psychology

Business of Betting Podcast

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How to Influence Consumer Behavior

Sally is increasingly fascinated by behavioral economics so that's what I'm reading books at the moment. My current hobby at the moment if you will is trying to teach myself how to nudge people towards a positive behavioral change. She says she wants to come up with really simple strategies that aren't going to disrupt recreational gamblers but can start to have a powerful impact across the whole group of consumers.

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