Dolby is a licensing led business model. Early on, Dolby became known for being experts in the dark arts of patent protection. That's something that flows through today and is an important competitive advantage. They have 17,000 patents and that's a stop bar they're continually adding to. The final dynamic is we think the most important. And that's where Dolby decided to levy the royalty in the value chain. If you go out and buy a $500 Sony TV from your local Best Buy, Sony are going to be paying a very small royalty to Dolby for using their technologies. Neither is Disney Plus for when they're broadcasting in vision or atmos. It matters because

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