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Asi Wind: What Magic & Mind Reading Reveal About the Brain

Huberman Lab

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The Magic of Persuasion and Memory

This chapter examines the psychological principles behind decision-making, persuasion, and memory through the lens of magic and mind reading. It highlights the impact of attention, sensory perception, and the framing of information on how individuals comprehend and recall experiences. Additionally, it emphasizes the importance of pauses and gaps in stimulation for effective learning and memory retention.

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