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Ben and Dan Kennedy talk trust based marketing for lawyers

The Renegade Lawyer Podcast

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The Importance of Trust in the Law

Many lawyers who first enter my world will say if i don't send a runner out at the first instance to the client's house to give them a fee contract somebody else will get it. It exists worse now that it did but it existed when i first entered the speaking business and everybody had the idea that if you uh... work check in messages every three minutes and you weren't immediately responding to a meeting planner they would just move on and get somebody else today. The speaker feels they've got a be responding to a text message from a meeting planner the same millisecond that that they get it, he says. "It has made me a great deal of money because  in a sense

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