The Power of Astonishment

There is something in the world of magic called a reveal And a reveal is a moment where the astonishment occurs. The magician will set up the trick do the trick But then there's a moment where he reveals that the magic has occurred. When you can when you can strategically plan these moments even as an entrepreneur,. If you're doing like a slide deck and you're pitching to VCs, maybe two or three scatter them in You create those moments of astonishment. Fire out that will influence That entire communication in a positive direction.