YouTube's Content Evolution and Broadcast Partnerships

This chapter explores the changing landscape of content consumption on YouTube, focusing on the rise of long-form videos and partnerships with traditional broadcasters like Channel 4 and ITV. It discusses how YouTube is competing with other platforms, including TikTok and Spotify, while adapting to attract younger audiences and diversify its content offerings. The analysis highlights the strategic benefits for broadcasters leveraging YouTube to enhance viewer engagement and monetize their content effectively.