Introduction

When it comes to audience building, we tend to fall for the hype.

It's all about "getting a thousand clients" or "making thousands of dollars". If you've already been down that path you know that all of those methods fail spectacularly.

You have to ask yourself: what works? Or rather, what are the principles that you need to be paying attention to, if you really want to get, grow and keep your audience?

Let's find out with these cool concepts from photographer, David duChemin.

Next Step: Have a look at the series on—How To Keep Customers Coming Back Again? (available in audio and text)