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Episode 28: Dealing with the competition

Decoding Sales

00:00

How to Shadow Box Your Competition

Don't just try like in the moment pitching against them and predicting things because that's going to put you in hot water. You're not going to be able to know everything about your competition, especially if there's like 60. At the end of the day, a lot of this has to also be kind of emotional and dealing with a sense of ambiguity,.Knowing that there's somebody's talking about your work and also building the same relationship or trying to with the prospect.

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