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The AiLiftOff Episode

The Alternative Data Podcast

CHAPTER

The Challenges of Marketing Trial Data

There's a lot of opportunities where you can get the word out, where you can speak. People will listen. In the end, people with trial data look at what it is worth and make a decision. But I think it's in that way different than selling a car. That's more about the image the car has and so on. But in this case, people will look at what the merits are of the data and then make the decision.

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