The Importance of Early Partnership

A lot of times people bring in a partner early who likes the same stuff as they're like, Hey, we're best friends. Let's do supplements together, but you don't have different skill sets. The culture and the brand become self-regulating. If weak people find their way in, the strong people will weed them out automatically because they're not meeting standard. When you get to that level, 90% of your bullshit goes away.