#739: People Buy From People They...
The Advanced Selling Podcast
00:00
Do You Need Someone Like You?
People buy from people who they believe can help them get to a place of, of ideal stay. Trust is really more about do I trust that if I give them my money, they will take me to this place. They say they can take me to. And that's a whole lot different than just,Yeah, I can't. I trust that he hasn't been in jail or he's not lying to me and something like that. That's where I get, it's almost like egotistical in a way to think that all I have to do is get you to like me and trust me. It's much more about helping people discover the path, paint and picture, connect
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