4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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What's the Next Step?
The first test was absolutely insane. The results we had, the kind that you wouldn't share with other CRO experts because they'd be like, that's probably not true. But this product was really poor performing. Like it just wasn't converting that well. And so the copy update was a low hanging fruit. As a result, we ran an A and a B and they were focused on two different use cases to see what would perform better. Both performed really well. We ended up going with B, which had 104% increase in conversion rate.
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