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How Instagram Delighted 1 Billion Users....but Almost Didn't

Pattern Breakers

CHAPTER

Getting Over That Hump Was the Hardest Thing

Linke: The biggest thing that kept us from adding anything unrelated to the cor in stram product was the feeling of like, giving up what we were initially. "You need to just build what they're asking for," Linke says about users who want more content on instgram. Getting over that hump was the hardest thing, because it was like, ok, when i put my pride aside, and i'm going to give people what they're asked for"

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